ARMY OF CREATIVES | KENDRICK LAMAR
Kendrick Lamar Duckworth (born June 17, 1987) is an American rapper from Compton, California. Lamar embarked on his musical career as a teenager under the moniker K-Dot, releasing a mixtape that garnered local attention and led to his signing with Carson-based independent record label Top Dawg Entertainment (TDE). Lamar began to gain major recognition in 2010 after his first retail release, Overly Dedicated. The following year, he released the independent album Section.80, which included Lamar's debut single, "HiiiPoWeR". By that time, he had collaborated with several prominent artists in the hip hop industry, including The Game, Snoop Dogg, and Busta Rhymes.
Lamar secured a recording contract with Aftermath and Interscope Records in 2012. His major-label debut album, good kid, m.A.A.d city, was released in October 2012 to critical sucess. The record contained the top 40 singles "Swimming Pools (Drank)", "Bitch, Don't Kill My Vibe", and "Poetic Justice", and debuted at number two on the U.S. Billboard 200 chart; it was later certified platinum by the Recording Industry Association of America (RIAA). Preceded by the Grammy Award-winning single "i", Lamar released his third studio album To Pimp a Butterfly in 2015 to universal acclaim. The album drew on free jazz, funk, soul, and spoken word, and debuted atop the charts in the U.S. and the UK. In 2016, Lamar released untitled unmastered., a collection of unreleased demos that originated during the recording sessions for Butterfly.